Be specific about the product's details and features. Please:
Do not use inappropriate language and attitude.
Do not mention anything having to deal with personal information.
Do not post information regarding other companies and/or websites.
Using black & white photos is a useful suggestion for a card like this. The photos don't fight with each other. I found my daughter's kindergarten, middle school and HS photos to use along with her college photo. Hopefully, she'll like it as much as I do.
When I decided to buy this card it made me think of everyone that supported me while in school.